What you Sow you will Reap certainly applies here! Today I simply wanted to share a great italian business, Seeds of Italy, now the 7th generation of seedsmen since 1783!
Now that’s a Sustainable Business!
By the time of the mutiny on the bounty in 1789, Giovanni Franchi was already 6 years into his business of selling seeds around the market squares of Parma from his horse drawn cart, and the company is still in the same family 226 years later with Giampiero Franchi at the helm. 1783 also witnessed the death of the landscape architect Capability Brown, the end of the American War of Independence
and the flight of the Montgolfier brothers balloon over Paris. Franchi are the oldest family run seed company in the world and are much more than just seeds in a packet – they are a story of tradition, pride, experience, quality, passion and excellence handed down over 7 generations that continues today alongside state-of-the-art technological solutions.
“From Seed to Plate”
In my spare time we grow our own vegetables from seeds, not with most modern varieties which have been bred for the needs of large-scale chemical farming, where all aspects of the environment are controlled with fertilisers, herbicides, insecticides and fungicides; but with good quality seeds, from old heirloom varieties representing centuries of careful selection and breeding for small growers and gardeners.
Their philosophy is to improve the quality of what we eat. We don’t need shiny fruits to survive shipping and supermarket frozen displays. We just need odd shaped fruits and vegetables with flavour! Seeds of Italy will have traditional regional varieties which have provenance and some come from the Alps, Dolomite or Apennine areas of Italy, so they are used to much colder climates than the UK can throw at them.
You can read more about their philosophy and products in their book “From Seed to Plate“)
What you sow you, you will reap !! So ‘buon appetito’