Peter shares wonderful stories of his amazing experiences with F.Castro and his less than diplomatic encounter with the King of Thailand, he shares his insight on emotional transportation to carry people into action.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How to win success by creating compelling stories
- How to move partners, shareholders, customers and employees to action
- If you can’t tell it, you can’t sell it
- Purposeful stories are essential in persuading others to support a vision, dream or cause
Connect with Peter Guber on Twitter @PeterGuber
Are you a teller of stories? Do you have great story to share, what was the message you wanted to get out? Please leave them below.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
PETER GUBER is Chairman and CEO of Mandalay Entertainment Group. He has served as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures Entertainment. Among the award-winning films he has produced or executive produced are “Midnight Express,” “The Color Purple,” “Gorillas in the Mist,” “Batman,” and “Rain Man.” Currently, Guber oversees one of America’s largest combinations of professional baseball teams and venues and is in the process of being confirmed as the new co-owner of the NBA’s Golden State Warriors. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a national, weekly television show host.
Keith Ferrazzi is an expert on business relationship development, is the author of the bestseller, Who’s Got Your Back. As CEO of the consulting, training, and research firm Ferrazzi Greenlight, he counsels leading business enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. Ferrazzi is a thought leader and advocate for corporate citizenship, rallying executives around initiatives to improve healthcare and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company. His previous book, Never Eat Alone, was a also a bestseller. He has held the position of Chief Marketing Officer at Deloitte Consulting, and later at Starwood Hotels. For more information visit him at: www.keithferrazzi.com.